Los Angeles Wants a Car-Free Olympics, But It’ll Need Private Sector P
The playbook is simple: allows private companies to stuff high-traffic and bike areas with e-bikes, build temporary infrastructure for loading and storage, and in return, offering them high-profile brand opportunities. This could take the form of nike-sponsored bike storage, uber-backed mobility centers, and red bull-marking e-hiking stations strategically throughout the city.
The ROI marketing comes from the exposure of in-person participants and millions of global viewers, along with the success of demonstrating in these mobility solutions, makes this a smart investment for companies in transportation, energy, and mobility.
This is how the making a machine-free Olympics work. Do not rely solely on slow public initiatives, but by embracing the innovation engine that defines the American private sector. There is already a global center for entertainment and advertising and, with the right strategy, it could become a global model for sustainable, car-free mega-events like the Olympic Games.
Los Angeles has a choice: Continue to fight traffic and half measurements, or allow the private sector to help build a real solution. A car-free oil is not impossible-it just needs the right players to be left in.
